Experience Design or "Imagineering" (from the Walt Disney "Imagineers") is offer and experience creation 2.0...

In order to ignite the fireworks of enthusiasm in your company, you will learn how to use experience design to create truly sustainable products and offers that inspire people so much that they are happy to recommend your company to their loved ones and that they will remember positively for a long time. Here you get scientifically based tips and tools that you can use immediately!

In the DESIGN YOUR BUSINESS DNA program we work with, among other things

Design Thinking - an exciting method that can be used quickly and produces unique ideas that are really relevant to your customer and suit you! You work on the basics and challenges of your business directly during the course units, create new ideas and offers and receive valuable feedback and impulses from your course group during the ongoing process.

The special thing about the Dream Lab approach is that we take it one step further - before we put ourselves in the customer's shoes (customer-centered design), as in classic design thinking, we first define our own vision and crystallize our very individual strengths - This creates unique offers and products that can be sold authentically and with conviction (human-centered design).